421: Phillip Blume – The step by step process for profitable mini sessions

Premium Members, click here to access this interview in the premium area. Phillip Blume of www.theblumes.co is today's guest in part one of a two-part series on how to advertise for, book and photograph profitable mini-sessions with families and kids. I recently posted in the PhotoBizX Member's Group, asking if they'd like to hear from someone who teaches a strategy or a photographer utilising a successful mini session strategy? The response was mixed, but almost everyone agreed – both would be perfect! There were comments like this from Nicole Abbott… I'd love to hear from the Blumes. Mini sessions are so frowned upon by pro photographers, yet I love them but are yet to successfully make money from them. I'd love to hear their methods. And this from Mike Glatzer… I've taken their mini's course, and it's excellent. Definitely something worth checking out because they actually make a significant portion of their income via mini sessions, which is pretty counterintuitive. Plus, they're both wonderful people and just awesome to talk to. In response to that thread, I reached out to Phillip Blume for this interview. Phillip and his wife Eileen are husband and wife wedding and portrait photographers from Atlanta in the USA. I've read they stumbled on a unique way of doing mini sessions that consistently generates $10,000 in a single weekend without watering down their brand. I've also read they use mini-sessions as a loss-leader to drive business and gain clients. In this interview, learn precisely which it is and how you can incorporate the same successful strategies in your photography business.  Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. A repeat client, a loyal customer, is the number one valuable asset that any business can have. – Phillip Blume You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Phillip shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.