416: Paula Brennan – Conversion and nurturing trumps photography lead generation numbers

Premium Members, click here to access this interview in the premium area. Paula Brennan of www.paulabrennan.com.au came to my attention following an email from PBX member and photographer Debi Brett. The email went out to her subscribers – saying that she is making a pivot with her photography and moving from family photography to commercially focused photography. I replied, wishing her success, saying I loved the email and understood the direction to free up her weekends for more family time. In Debi's reply email, she mentioned today's guest – Paula Brennan. Debi said… I did some coaching with Paula earlier this year, and she is nailing the Personal Branding niche with $10K a day shoots. She's based in Queensland, Australia and totally lovely! I did some searching after that to learn Paula is all about helping women feel more confident to pursue their dream business through personal branding photography & education. She says she sees the world through marketing goggles, has been photographing professionally for over 20 years, and LOVES what she gets to do. In this interview, learn it's more about nurturing and conversion than simply generating more leads. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I haven't erased any part of my evolution. I love my clients to be able to go back and have a look at where I've come from. So if you dig deep right down to the bottom of my Instagram page, you can see if you dig deep into my wedding pages, you can see the evolution of the brand. As a business owner who kind of helps people to market, I think that those stories are really important for your clients to be able to see as well. – Paula Brennan You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Paula shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. All of the genres I've photographed over the years, be it babies, weddings, engagements, couples, families,