410: Nicole Begley – Why every photographer needs an email list and what to say to your subscribers

Premium Members, click here to access this interview in the premium area. Nicole Begley of www.nicolebegleyphotography.com and is US based and specialises in pet and equine photography. Before professional photography in 2010, she spent 13 years working as a zoological animal trainer. She is the brains behind Hair of the Dog Academy, a platform for pet photographers to improve their craft and grow their pet photography business. And the author of the book: Pet and Equine Photography for Everybody. Nicole appeared on the podcast for episode 273, where she shared how to generate leads and terrific sales from silent auctions. She and I were recently exchanging emails. The topic of leads, landing pages, and thank you pages came up – and how important they are for anyone doing business online – which is almost every photographer today. I asked if she'd be happy to come on and share her thoughts on the strategy. She said yes, and in this interview, Nicole shares why every photographer needs an email list and what to say to your subscribers once you have them. We also cover how to grow your email list, create landing pages, include for lead magnets, and why unsubscribers aren't bad. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I'm not selling photography. I'm selling artwork so I want them to see that artwork. – Nicole Begley You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Nicole shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. One of my favorite things to do for any question my clients ask is to always say “Yes” but then have a reason why that would be a silly choice to do that. – Nicole Begley If you have any questions that I missed,