406: Michael Puck – How to sell large photography wall art to commercial clients from scratch

Premium Members, click here to access this interview in the premium area. Michael Puck of www.k9photo.org is a US-based German dog photographer who has a mission to artistically photograph one million Dogs by 2030 and showcase the benefits of the human-animal bond to prevent suffering and protect animal lives. His website lists his business as a public charity, AND he clearly lists pricing. This alone was enough to pique my interest. Then I read this in an email from Michael… My goal for 2020 was to achieve proof of concept that I can sell dog photography to non-dog related businesses (Law offices, financial advisors, any business that requires one-on-one customer interaction). The goal was to generate $30,000 in revenue. I am excited to share that I was able to achieve the proof of concept by getting an 18-piece dog wall art collection into a car dealership. I sold a five-piece collection to a chiropractor. A three piece-collection went to an insurance office, another three-piece collection is now hanging at the local airport, and I am in the process of closing out an 8-room wall art decor for a wealth management company. The best part is that all of these opportunities were generated at the beginning of the pandemic in April through less than 25 phone calls and a few emails. The investments have been ranging between $5k and $15K per business customer. For the Wealth Management company, I was also able to sell wall art to their employees since the pictures that will go in their office space are showcasing the dogs of their employees. Reading that, I could not wait to hear more! Follow what Michael shares in this interview and learn how to sell large photography wall art to commercial clients from scratch – even if you have no experience working with commercial clients.  Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. It's always super important to maximize the impact that I'm generating from the time that I have. And I would do myself and the dogs that I'm trying to support really a disservice if I would discount my products. – Michael Puck You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Michael shared.