08/14/18 Decoding the Digital Feedback Loop

Peggy and Sam George, director of Azure IoT, Microsoft, talk about servitization. He says IoT is a pretty profound technique to sense the real world in realtime. When talking about the digital feedback loop, he explains an IoT solution today is not what the same IoT solution is going to look like tomorrow. Predictive maintenance is evolving into the predictive stocking of parts, for example. He says if you think about the life of a service engineer, what they care about is fixing the equipment the first time. With the digital feedback loop, and being able to proactively schedule, the service engineer gets empowered and feels a greater sense of accomplishment. They see themselves as being part of the cutting-edge IoT revolution and this has a profound effect on the companies hiring these engineers because they want to be part of a company that is forward looking. George adds that it is important to talk about digital transformation and change, along with the new technology when introducing it in a company.