08/07/18 Servitization: A New Revenue Stream

Peggy talks about how servitization can open the door to new revenue streams. She explains that if you are in business today, you are in it to make money. Using IoT (Internet of Things) and data to sell services that complement a product portfolio is just smart business. She talks about how to go on the journey toward servitization—and make it a profitable one. She points to research that shows that companies that are further along in their servitization journey also report higher profitability.