Episode 209: The secret LinkedIn tool MSPs don't know about

Episode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this 'secret' LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential clients Featured guest: Thank you to Jim Haney, Vice President of Marketing at Novatech, for joining me to discuss marketing best practices for MSPs, and how getting your marketing right can help increase your relevance to your target audience. Jim brings over 25 years of experience in the MSP, VAR, and IT Services sectors. Focused on trust-based marketing, he specializes in SEO, lead generation, and marketing automation. His dedication to transparency and results-oriented strategies consistently propels business growth and bolsters customer engagement. Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimhaney Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://ope