Episode 182: Why you must give up your break/fix habit

Episode 182 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Why you must give up your break/fix habit 09:08 Three tips for emergency lead generation 22:11 Identifying and remedying failures in B2B sales journeys Featured guest: Thank you to Leahanne Hobson, Founder and CEO of Alinea Partners, for joining me to talk about what she has learned from mystery-shopping hundreds of MSPs. With many years’ management and field experience in the high technology and telecommunications markets, Leahanne has directed business transformations, go-to-market strategies and new business development programs for global companies of all sizes. In 2005, she founded Alinea Partners, where she and her team of global Buyers consistently assess and transform customer experiences and sales journeys for MSPs of all sizes, globally. Alinea Partners is the only B2B high tech Secret Shopper and has shopped +700 different high tech companies globally. Pre Alinea Partners, Leahanne held Executive roles in Channel Development and Marketing at Avaya, Alcatel Lucent and IBM. Connect with Leahanne on LinkedIn: https://www.linkedin.com/in/leahannehobsonalineapartners/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing If you haven't already listened to the 'part 1' episode I mentioned, Episode 180, you can find it here: https://www.paulgreensmspmarketing.com/podcast/episode180/ And if you enjoyed my chat with Justin as much as I did, you can catch up on his previous appearance on this podcast here: https://www.paulgreensmspmarketing.com/podcast/episode75/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://pod