Odd Muse: The Real Story Behind Aimee Smale’s £28M Fashion Empire

From working at ASOS, to running the UK’s fastest growing fashion brand - this is the truth behind how Aimee really did it. Friends from the start, Aimee and Isobel reflect on the highs and lows of Oddmuse. In this episode, Aimee and I chat about:•⁠ ⁠How Isobel and Aimee first crossed paths - with Selling Sunset stars and an unforgettable trip to LA•⁠ ⁠The Odd Muse TikTok strategy that sent the brand viral (and how Isobel helped make it happen)•⁠ ⁠Handling hate and the tough side of being a founder-led brand•⁠ ⁠Deciding, not defining, what success really means•⁠ ⁠Sustainability in fashion (yep, we went there)•⁠ ⁠Aimee’s must-have beauty favourites and a peek inside her handbagWhether you’re dreaming of owning a fashion brand, love fashion or an entrepreneur - buckle up and enjoy this one! Hosted on Acast. See acast.com/privacy for more information.