Should more gyms cater exclusively to women?

Open Gym - En podkast av Patrick Cummings, Morning Chalk Up

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Nerida Bint is the owner of Lissome, a multi-site gym in New South Wales, Australia open only to women. Despite the narrow market, business is booming. Find out why Nerida thinks the "how" is just as important as they "who" when it comes to why that is.

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