Macy's Asset Protection Insights | NRF 2025 with Joe Coll

In this interview recorded live from the VusionGroup Podcast Studio, we speak with Joe Coll, VP of Asset Protection at Macy's, live from NRF 2025. Joe shares his insights on retail theft, Macy's safety-first strategies, and the evolution of asset protection technologies like RFID. Discover how Macy's balances theft mitigation with customer experience and what lies ahead for the industry in 2025.Key Moments:0:12 - Introduction to Joe Coll and his role at Macy's.1:14 - Joe's 27-year journey at Macy's and his current responsibilities.2:40 - Strategies Macy's employs to combat retail theft and ensure safety.6:02 - Exploring loyalty-based theft prevention solutions and their potential.7:28 - The role of RFID technology in theft prevention and law enforcement collaboration.9:18 - Industry perspectives on friction and customer experience in retail security.10:22 - Priorities for Macy's asset protection in 2025.#nrf2025 #retailtech #retailstrategyThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy