Ep.18 Return On Experience with Tim Kobe Founder & CEO Eight Inc.

Tim Kobe designed the first Apple stores and changed the retail landscape bringing a completely different approach to how brands created meaningful relationships with their customers. SKU count and price point were no longer the differentiators - experience was. His new book "Return On Experience" draws on his career creating retail and hospitality places for some of the most recognized brands on the planet. Kobe, the Founder and CEO of his own international design firm Eight Inc. talks with host David Kepron about design for enhanced human experience, creativity, change and building meaningful connections with customers as well as working with Steve Jobs and creating the Apple stores.