Shane McAndrew — Keeping It Real: Making Meaningful Connections with People

Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means. Join them as they explore how brands can be more human when it comes to their data strategy, and as they examine today's challenges from a marketing perspective. Listen in for McAndrew's take on the pros of first party data, media fragmentation, and how we can make the next iteration of digital better. Just don't expect him to put in a good word for cookies.