Nikhil Lai — Shopping Around: The New Reality of Retail Media

Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future. Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai’s predictions for 2023 hold up, his thoughts on the 4Ps, and what smaller businesses can do to compete