David Shiffman – The Sounds of Success

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today. Join them as they reflect on audio’s place not only in our daily routine but in society, and as they examine what all this looks like through the marketer’s lens. They discuss everything from consumer behavior and first party data to the everlasting potential of radio and the psychology of sound.