Exploring augmented reality with Caitlin Lacey at Niantic

Caitlin Lacey recently became Senior Director of Product Marketing for Niantic’s AR Developer Platform, if Niantic sounds familiar it’s because they’re the creators of Pokemon GO. Niantic was previously a startup within Google before being spun out as very much its own company, and they are leaders in the augmented reality field. Caitlin spent years at Facebook, now Meta, later leading their AR/VR marketing, and in this episode we talk about her work on Lightship, Niantic's AR developer platform, including their work SuperBloom AR created with Historic Royal Palaces in the UK. LINKS: Caitlin Lacey on Twitter (her new handle): https://twitter.com/Cait_Niantic Niantic on Twitter: https://twitter.com/NianticLabs Niantic’s London VPS event: https://events.lightship.dev/events/details/niantic-lightship-community-europe-middle-east-and-africa-presents-london-lightship-vps-world-tour/ Hologram interview project we talked about: https://www.pbs.org/video/116-cameras-jdupjb/ Follow Women of Web3 for the latest job posts, learning resources and events: https://twitter.com/womenofweb3co Women of Web3 website: www.womenofweb3.co JOBS BOARD: Get your first job in web3 on the Women of Web3 jobs board, or apply to be in our Talent Collective: www.womenofweb3.co/jobs CREDITS: Host: Lauren Ingram Producer: Ollie Chamberlain