NDA Meets: David Winstone, Trading Director UK, Channel Factory

In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry.Topics covered included contextual alignment and how Channel Factory is helping brands align with the right content and using context as a proxy for performance. “Context is one of the main strategies in preparing for a post-cookie world,” he says. We’re looking at signals like geo and ...