#6. How to use ‘brand equity’ to fatten profits & extract a higher sale price for your business upon exit

Season 1: 'The Branding Series' / Episode # 6 Brand Equity Is The Key Higher Margins Now, and Bigger Price When You Sell The Business Later. Branding Experts And Top Entrepreneurs Reveal How To Grow Brand Equity, Why Its Such A Driver Of Wealth. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 0.39 Jeff Bezos quote on brands 1.23 Walter Landor quote on branding 2.53 Is Jeff Bezos and Amazon the 'Sith Lord' of modern day commerce 5.41 Technical explanation of what brand equity is 8.19 Why brand equity is important and the opportunities it creates 12.47 Fred Schebesta from Finder.com.au on how they grew brand equity 18.25 Technical explanation of how a business can grow brand equity 21.36 Andre Eikmeier on how Vinomofo grew their brand equity 26.07 NERD SUPERPOWER regular segment Andre Eikmeier 27.43 FEATURE STORY: interview with Neil Luo of Airwallex 38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder Resources and links: 1.Jeff Bezos quote on brand https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f 2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html 3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor 4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/