#13. Product ideation: how to ‘think’ your way to a BILLION dollar business idea

Season 2: 'Product development', Episode 1 All Great Products Start Out As An Idea. In This Episode Product Design Experts And Leading Entrepreneurs Reveal How The Secrets To Design Thinking For Success. Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber. Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) What to listen out for: 3.05 The story of Fender guitars and their hit product 'the Stratocaster'. 6.48 Henry Ford quote on product development 9.50 Jony Ive and the iPhone design 10.35 The 'Double diamond' framework 14.09 The 'Five W's' framework 18.05 'Customer value pyramid' - tool 18.45 'How might we statements' - tool 23.26 Why product design frameworks are so important 25.00 'Jobs to be done' framework 33.45 What it's like to work in product design at Uber 35.00 Building products vertically vs horizontally 39.50 The origin story of Viking whisky bar Mjolner 43.04 The role of creativity in product design 53.00 Create a product that is better than the person expected, that's when you're winning 57.54 NERD UNDER PRESSURE - regular segment Resources and links: History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s Thinking fast and slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/ Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up. ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/