Startup Series: Vesta

Today's guest is Tom Green, CEO and Co-founder of Vesta. The ocean is one of nature's largest carbon sinks, as it absorbs upwards of 30% of cumulative human emissions. Vesta is tackling the dual problem of shoreline erosion due to sea level rise and carbon emissions reduction with olivine sand that speeds up the ocean's natural carbon cycle. They call it coastal carbon capture, and it's one form of the broader category of carbon dioxide removal (CDR) solutions known as enhanced rock weathering. The olivine sand that Vesta deploys into the ocean accelerates the natural carbon cycle dramatically, creating a form of permanent and durable carbon sequestration. Vesta also has a very unique corporate setup. They started their journey as a non-profit research group that has continued on as a 501(c)(3) called Coastal Carbon Capture Impact Fund. Vesta – the for-profit public benefit corporation that Tom is CEO of – emerged later as a way to pursue scaled commercial projects leveraging the non-profit research. And the two orgs continue to work together, though they have separate governance structures and economics. Tom and Cody have a great chat about the many stakeholders at play in the projects they consider, from local communities and scientists to the impact on various types of sea life itself, and the ecotoxicology studies that Vesta produces. They also talk about the nature of olivine and how Vesta sources it, plus how the company determines what shorelines are a good target for coastal carbon capture. If you’re interested in carbon removal generally or nature-based solutions, this one's for you.