Startup Series: Noya

Today's guests are Josh Santos, Co-Founder & CEO, and Daniel Cavero, Co-Founder & CTO, of Noya. Josh and Daniel met a few years ago when they were roommates in San Francisco. In 2020, they founded Noya together. Noya captures CO2 from the atmosphere and resells it for half the cost of current options. The company works to retrofit existing industrial equipment to enable carbon capture and resale. When Josh and Daniel broke down the cost of direct air capture systems, they realized a large portion of the cost hinges on one component. Noya is working to reduce this component's cost, allowing for a scalable process that can have a massive impact. Noya aims to capture seven gigatons of carbon emissions with a removal cost that is half the current market price through its proprietary technology. Josh and Daniel are fantastic guests with a great vision. They walk me through how they met, what motivated them to start Noya, and the company's future. Josh and Daniel touch on Noya's timeline and approach for go-to-market, key milestones, and funding to date. We also discuss the problem Noya is tackling, the barriers holding the company back, and direct air capture as a climate solution more broadly. Whether you're interested in DAC or an aspiring climate tech founder looking for inspiration, this episode is a must-listen. Enjoy the show! You can find me on twitter @jjacobs22 or @mcjpod and email at [email protected], where I encourage you to share your feedback on episodes and suggestions for future topics or guests. Episode recorded March 3rd, 2021 MCJ Investment in Noya: https://myclimatejourney.substack.com/p/our-investment-in-noya To learn more about Noya, visit their website: https://noyalabs.com/ Noya is hiring a Chemical Engineer! Reach out to them here: https://noyalabs.com/founding-chemical-engineer