Startup Series: ByFusion

Today's guest is Heidi Kujawa, founder and CEO at ByFusion. ByFusion is solving the global plastic waste crisis by turning unrecyclable plastics into building materials. Plastics are lightweight, durable, strong, low-cost, and built to last. Those qualities are fantastic in reducing the cost and weight of shipping and packaging items. And those qualities are equally terrible when it comes to waste. Not to mention, virgin plastics come from fossil fuels and are providing an increasing amount of the value of a barrel of oil. ByFusion is looking to take advantage of plastic's positives while obviating its negatives by turning waste plastic into durable building blocks. Heidi and Cody have a great conversation about her background, the different types of plastics, and what's recyclable and what's not (side note: we can all probably do better when it comes to recycling). They also talk about how ByFusion works with municipalities and waste management companies to source materials, what the company’s ByBlocks look like, who is building with ByFusion and what they are building, the evolution of plastic waste credits (which are similar to carbon credits) and how Heidi is financing the company and its product development. This is a jam-packed episode and we hope you enjoy it!