Mind Your Business: When should you be pivoting your business model?

They say, the only constant is change. That might be true in some cases for businesses looking to radically improve their future prospects while reducing financial and operational risks. But did you know that according to a study by CB insights, approximately 10 percent of failed startup entrepreneurs surveyed attributed their failure at least partially to a "pivot gone bad"? Hazel Yap, Chief Operating Officer, Serious Media joins the Breakfast Show to discuss when a business is necessary, the right approach to take, and how she advanced from completing one campaign to successfully executing over 150 influencer campaigns. See omnystudio.com/listener for privacy information.