44. Tatiana Holifield (Pacers Sports & Entertainment) on Running Digital Strategy for an NBA Franchise

We're joined this week by Tatiana Holifield, the VP/Head of Digital Strategy for Pacers Sports & Entertainment. PS&E includes the NBA's Indiana Pacers, the WNBA's Indiana Fever, the G-League's Fort Wayne Mad Ants, the NBA 2K League's Pacer's Gaming, the Pacers Foundation, Inc., and Banker's Life Fieldhouse. With all of these brands and properties, Tatiana is continually defining and evolving digital strategy for the company. We talk all about her work and what it's like getting it done in Indianapolis. Follow the pacers on social @Pacers. Visit us at middletechpod.com Follow @middletechpod on Social: Twitter: twitter.com/middletechpod Instagram: www.instagram.com/middletechpod Facebook: www.facebook.com/middletechpod  Send in your topic suggestions, feedback, and questions to the guys [email protected]  Nate: twitter.com/nateante Evan: twitter.com/EvanKnowles42_