65 // Trademarks with Josh Gerben

As a product creator, how do you prevent confusion with other similarly-named products in the market? Josh is an intellectual property attorney specializing in trademark law. He joins Mark and Adam to discuss why trademarks exist to protect consumers, not businesses; the legal differences between ™️, ®, wordmark, and logomark; patent trolling and trademark bullying; and the APIs used to monitor trademark databases. Plus: the trademarks of Apple, Monster Energy, and LeBron James. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Josh Gerben (@JoshGerben) Gerben Intellectual Property TESS (Trademark Electronic Search System, or TESS) origin of the name “Google” Lanham Act retainer Metamuse episode on Brand US Patent and Trademark Office (USPTO) common law right Dove soap, Dove chocolate case law vs statute expert testimonial mutually assured destruction word mark vs logo mark trademark watch service trademark bullying Gerben Trademark Library