52 // Product launches

If you’ve built a great product, a launch is how the world can find out about it. Adam and Mark discuss the anatomy of a product launches, including creating a “moment” in your social graph; why you should decouple product releases from your marketing launch; and mechanics like waitlists, feature flags, and press. Plus: how sharing your work with the world strengthens your team identity. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Muse for Mac Product Hunt How they launched it: Mailchimp soft launch waitlists gradual rollouts and feature flags press embargo TechCrunch, Gigaom, The Verge Heroku Postgres Ubuntu release cycle Heroku Cedar How to Launch on Product Hunt