Leslie's Faces Market Share Loss, Plans Price-Value Balance

Leslies Pool Supply Company faces a challenging third quarter, with a significant drop in stock price due to sales declines and lower profits. The CEO, Jason McDonell, attributes this to uncompetitive pricing, leading to a loss of over 160,000 residential customers and an 8.6% drop in residential traffic. Analysts question potential store closures and customer re-engagement costs. The company plans to use targeted marketing and loyalty data to re-engage customers without increasing their marketing budget. Success hinges on effective marketing, store streamlining, and online presence expansion, while cutting costs to turn things around. This situation underscores the challenges of adapting to consumer demands and competitive pressures in a rapidly changing market.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.