How one company hopes to alleviate poverty in India with “ethical data”

It can be easy to overlook the people behind all the technology we use. But a startup based in India called Karya is putting them front and center, both in its method and its marketing. The company’s stated goal is to alleviate poverty for Indians living in low-income communities by paying them approximately $5 per hour, a wage that’s higher than the market rate, to create data. Marketplace’s Lily Jamali spoke with Vivek Seshadri, Karya’s chief technology officer and co-founder, about how his company fits into the lucrative data collection business.