How California’s Delete Act could impact the business of data brokering

There’s an entire industry built around making money off personal information that’s gathered online. Companies known as data brokers collect it, then sell it to other parties. California tried to tackle this problem a couple of years ago, giving consumers the right to ask that companies delete their information. But actually doing that is tedious. Consumers have to make the request one company at a time. A bill passed by California lawmakers this month aims to change that by allowing one request to apply to all data brokers. SB 362, also known as the Delete Act, would additionally require brokers to register with the state. At this point, the legislation needs Gov. Gavin Newsom’s signature to become law. Jessica Rich, a senior policy adviser for consumer protection at the law firm Kelley Drye, laid out the stakes of the issue for Marketplace’s Lily Jamali.