Does my COVID-19 moment look good on Instagram? The creator economy tries new angles

Host Molly Wood speaks with Sarah Frier, a social media reporter for Bloomberg News, about her new book “No Filter: The Inside Story of Instagram.” Originally, the incentive on Instagram was to get as many followers, likes and comments as possible on content posted, but during this pandemic, Frier says, influencers on the platform are sharing entertainment via live videos and stories — tools that were less popular pre-pandemic. She also predicts that Instagram won’t go back to mostly aspirational content posting — like photos of outfits, luxe dinners or exotic travel — right away.