Turning Guest Appearances into More Listeners with Dustin Riechmann

Even though podcasting is bigger than ever, it’s still massively ignored in the product marketing community. Business owners and marketers assume that the only products you can sell through podcast guesting are books. Well, as it turns out, you can sell more than that.Today’s guest, Dustin Reichman, co-owner of FireCreek Snacks, shares how he was able to leverage podcast guesting as a medium to propel his meat stick business to new heights. If you’re looking to grow your business or widen the reach of your products, this episode is for you. Tune in to hear Dustin break down the exact blueprint he used to get booked into top-ranking shows, show up as an expert in his field, and drive sales through other people’s podcasts. IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction01:14 Getting to know Dustin Reichman04:13 How to scale your business through podcasting05:30 Benefits of creating a win-win relationship with podcast hosts07:45 The key to successful partnership marketing12:07 How to write the perfect podcast guest pitch14:11 How to win new customers through podcast guesting15:01 The 5 Ps of converting customers through podcast guesting17:54 Ways to generate leads and sales with your podcast19:16 Things you ought to know about your ideal client22:20 How Dustin used podcast guesting to get his products into Walmart25:20 Parting thoughts Links and Resources:Firecreeksnacks.comDustin’s LinkedInSimplesuccesscoaching.comReach out to Dustin via email - [email protected] with Hector on Twitter