Podcast Growth Fundamentals with Ashley Morris

How do you make sure your podcast listeners keep coming back? Unfortunately, even if you have world-class guests or make great podcast episodes, you can't always guarantee your listeners will stay subscribed. The least you can do is make it worth their time. The last thing you'd want is your listeners to constantly press the skip button looking for interesting stuff. On today's episode, Host Hector Santiesteban talks to Ashley Morris from Progressive Media, the UK's largest Podcast agency specializing in growing and monetizing businesses through podcasting. Tune in to hear Ashley reveal what it takes for both artists and capitalists to grow their businesses by leveraging the entertaining, educational and informative aspects of podcasting. IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction01:05 Getting to know Ashley Morris03:13 Podcast growth: Focusing on the who versus how many04:23 Importance of knowing your podcast audience before trying to scale07:11 Video podcasts: Pros, cons and how to get started08:51 Why most podcasters are hesitant about video10:42 Common mistakes podcasters make with video12:03 Engagement tips for video podcasts13:57 Clever ways to market your podcast during launch17:12 What the Podcasters Podcast is all about18:15 The ideal length of a podcast19:57 Parting thoughts Links and Resources:Ashley's LinkedInProgressivestudios.coThe Podcasters PodcastConnect with Hector on Twitter