4 Ways Businesses Can Use Podcasts to Grow Their Brand AND Bottom Line

In this episode of Podcasting Success Secrets, Hector Santiesteban and Megan Dougherty discuss key factors that contribute to the success of a podcast, such as audience engagement, content creation, and repurposing. They highlight the importance of using podcasts as a marketing tool to move potential clients through the customer lifecycle. The conversation is relatable, with both hosts sharing their own experiences and challenges in the industry. Listeners can gain valuable insights on growing their podcast and building a community of engaged listeners.In This Episode, You'll Learn:00:00:00 Podcasting Success Secrets: Tips For Business Growth00:02:10 Fresh Perspective On Using Podcasts For Business00:05:18 Clear Goal Setting For Successful Business Podcasting00:09:09 Importance Of Thought Leadership In Creating Original Content00:11:53 Finding Your Podcasting Style Based On Personality And Needs00:14:14 Building Relationships For Successful Podcasting00:16:53 Engaging Your Audience For Better Podcast Performance00:20:46 Using Podcasts As A Non-intimidating Marketing Tool00:23:38 Essential Tech Stack Tools: Notion And Google SheetsLinks And Resources:Megan Dougherty on LinkedInThe Business Podcast BlueprintHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!