Is Your Business Actually Ready For Paid Ads?

In this episode, Maddi explores the world of paid advertising and helps businesses assess their readiness for this marketing strategy. This episode revolves around crucial considerations for effective ad campaigns: We discuss the question of a suitable starting budget for ads, emphasising that while a larger budget often leads to better outcomes, it's essential to choose a budget that aligns with your financial comfort. Maddi also discusses the importance of having a robust strategy in place before investing in paid advertising. A strong organic strategy and establishing trust with your audience are fundamental prerequisites. The role of website conversion in ad strategy is highlighted. Ads drive traffic to your website, and a poorly converting site can render your ad budget ineffective. Supporting channels such as email marketing and a solid organic strategy are crucial. Consistent content and well-structured email flows complement paid advertising efforts. We offer our perspective on whether businesses should learn to manage ads themselves or outsource to an agency. Maddi shares success stories, showcasing impressive results for clients, including high Return on Ad Spend (ROAS) and substantial revenue growth. If you would like to book a free consult with Maddi to discuss paid ads follow the link below: https://calendly.com/madecreativeco/complimentary-consult