Grill’d Goes Private on TikTok: Genius Move or Marketing Misstep?
Marketing and Margaritas - En podkast av Marketing and Margaritas
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Grill’d has made a bold move by setting their TikTok account to private, sparking curiosity and debate in the marketing world. Is this an exclusive strategy to drive demand, or a risky play that could backfire? In this episode, we break down the psychology behind scarcity marketing, how brands can leverage privacy as a growth hack, and whether this tactic could work for other businesses.
