Building a Multi-Million Dollar Empire with Yovanka Loria

In today's episode we had the pleasure of interviewing Yovanka Loria - the founder of Yovanka Loria Extensions where she shares her experience and business and marketing strategies she implemented to establish her multi-million dollar business. Yovanka calls herself an ‘accidental entrepreneur’. After 25 years of hairdressing, she opened up a home salon in 2017 and started exploring the concept of creating a high-end hair extension line. The demand was there from clients, but salons traditionally stayed away from extensions because of the headaches they provide (damaging to hair, low quality etc.). After much research and product development, in 2018 she launched Yovanka Loria Extensions - luxury, high quality, hand-tied hair extensions and by end of the following year, it became a global brand. Now her range of extensions are stocked in over 60 salons in Australia, and over 400 salons in the US. Her growth is continuing month on month and is not showing any signs of slowing down. Grab your Margaritas, and your pen and paper, this is a juicy one! ____ Social links: Yovanka Loria Yovanka Loria Hair Extensions Marketing and Margaritas