554: Master Your Customer Avatar, Scale Internal Processes, Scale an Agency, and Make Sales on Amazon Merch with Penji Founder Johnathan Grzybowski

Johnathan Grzybowski is the founder of Penji, an on-demand design service that gives marketing teams quality design at an affordable monthly cost. Penji uses the "service as a service" or "all you can eat" model -- which means you can get an UNLIMITED number of graphic designs for everything from social graphics to Amazon Merch designs for one monthly fee. https://www.youtube.com/watch?v=27b-g-psaTk Quotes:                                                                                                                                    “If you're not able to speak their language, then you're not going to be able to sell to them.” – Johnathan Grzybowski “Getting that data is so critical. It's monumental to the way that you should be building your business today.” - Johnathan Grzybowski “Instead of copying them, find your own way to make their story or their experiences your own.” - Johnathan Grzybowski Takeaways: 06:29 Unlimited design services can solve real business problems by providing flexible, quick graphic design solutions without the traditional hiring headaches. 13:05 Knowing your customer avatar deeply is more important than surface-level copying of market trends or competitors. 24:41 Successful entrepreneurs must be willing to forget past methods and pivot quickly to solve emerging market needs. 27:58 Seek advice from curated, high-quality sources like books and reputable podcasts instead of relying on low-quality online forum discussions. 31:37 Building a business can simultaneously solve customer problems and create social impact by providing job opportunities to local communities. Resources Penji: Unlimited Graphic Design, Unlimited Revisions, One Flat Monthly Rate (Official Site) Johnathan Grzybowski (LinkedIn) Johnathan Grzybowski (YouTube)