535: Invest and Test Your Facebook Ads with Monica Louie

Monica Louie is a Facebook ads strategist who helps ambitious online entrepreneurs grow their impact and profits by harnessing the power of Facebook ads. She's also the creator of Flourish with Facebook Ads, a step-by-step Facebook ad system to help bloggers, coaches, and online experts create campaigns that convert! https://www.youtube.com/watch?v=HNyUVjmxZ5c Quotes:                                                                                                                                    “With Facebook ads, one of the things I see missing a lot when people get frustrated is a lack of a clear strategy.” – Monica Louie “Anytime you're investing money in your business, you want to have a clear strategy. What is that money going to help you do? What is the end goal?” - Monica Louie “You don't need to put a lot of money upfront, but it does take some investment so you can test these different things.” - Monica Louie Takeaways: 01:50 Don't click the Boost Post Button without a clear strategy for your Facebook ads. 12:23 Use Facebook pixel to create audiences and track website visitors for future targeted advertising. 18:49 Let Facebook's algorithm work by giving ads 2-3 days before making significant changes. 22:00 Start with a small budget of $5-$10 per day to test different ad variations and audiences. 26:31 Facebook ads can help grow your business by reaching over 2 billion monthly users. Resources Free Guide: 5 Questions You Must Answer Before Spending Any Money On Facebook Ads (Exclusive bonus for Marketer of the Day listeners) Monica Louie, Facebook Ads Coach (Official Site) Flourish with Facebook Ads (Course)