187: Blog Monetization and Inbound Marketing: Build a Library of Content to Gain Trust and Authority with Douglas Karr
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World - En podkast av Robert Plank
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Douglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity. This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform them about helpful tools or how something in your business was created. Create an editorial calendar with 12 subjects and 4 subtopics to keep your content marketing consistent. https://www.youtube.com/watch?v=JvGs94bSUQ0
