070: Use Content Marketing to Reach Critical Mass, Flood Your Internet Business with Accidental Sales and Get to the Next Income Bracket (Without Being a “Me Too” Marketer)

I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in. https://www.youtube.com/watch?v=j7Gn8PfB6Mw If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't. Useful content: weekly podcast, weekly video, weekly blog post. Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results Think beyond just a blog: guest posts, podcast, book, viral videos Mild keyword stuffing: use phrases people are searching Marketer of the week: Steve Celeste from InternetPursuit.com (Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.) Steve Celeste's blog and marketing training gave me the idea of creating a "build it to sell it" site. We used that model on DailySeminar.com. I didn't want to commit to a chore of having to crank out membership content on a regular basis, so we listed it for sale even as we were launching it. I also made sure things like the Clickbank account, membership software, etc. were all things that could be detached. The site only had 53 members paying $47/month, but we had 55 "weeks" of content (20 minute Monday training, 20 minute Tuesday training, 20 minute Wednesday interview, Thursday bonus report, and Friday question day) created in advance. That part took about 40 hours of total "work" -- mostly recording training. We launched it on December 15th of (year removed but it was over 8 years ago). By February 27th of the following year, we had a buyer for $32,000 for everything. $32,000 from 40 hours? That's not a bad payday. How do you decide what info to give away or charge for? The answer: Use the "William Shatner" model (he has 228 acting credits on IMDB, appeared as himself in 357 more appearances, 9 CDs on Amazon, and 70 books on Amazon). Keep putting stuff out there. Reasons People Buy From You They love you: they buy everything you put out (top 1%) They want it (fad or trend): You got in front of a wave, i.e. everyone's talking about membership sites or one click funnels so you're teaching that They need it: you're solving a real problem (people will always need to know about affiliate programs, copywriting, etc.) Fear, convenience, entertainment What path brings people to you? Our favorite Platinum studnet (Dr. Charles) came from a Jeff Mills guest webinar we presented, then he attended our live event in Salt Lake City and joined our Platinum there. Another Platinum client came from a one-time $997 mastermind session we both attended in Las Vegas. Yet another Platinum student of ours came from a speaking gig where I presented an pitched a $997 offer in San Diego. Blogging and podcasting the "random-ness" (mindset etc) has put me on a path for the big ideas for books and courses. Here's where I stay in inspired and get a "feel" for what's popular and what people want to hear (without becoming a copycat or a me-too): Facebook: Unfollow the negative nelly, political complainers or time vampires on Facebook and instead follow: BusinessInsider,