063: Website Remote: Get Out More, Grow Your Internet Business, Make More Money, Have More Fun, and Increase Your Productivity Without Burning Out or Creating a New “Job” For Yourself

We recently launched our Website Remote service. It allows you to centrally manage and update your WordPress sites. https://www.youtube.com/watch?v=LxtxHkMHxc0 We created it because there was no good way to manage all our WordPress sites from one location. The other solutions that "tried" to do it, sucked! Solve a real problem. It doesn't matter if "a" solution already exists. It probably sucks. Yours will be better. When we put Website Remote together, and had our new affiliates sell and market our existing Backup Creator plugin, I had a few realizations... Realization #1: Get Out More You don't have to confine yourself to little sites like the Warrior Forum. You can use other peoples' land to build a list, but don't live there. This is true when it comes not just to pricing and positioning your products, but also what advice or training you listen to. Your business is your business. You're free to charge whatever price you want, limit the number of sales, email as often as you want. Update your blog or submit podcasts as frequently as you feel like, because you can. You don't need any reason for why you're doing what you're doing in your online business, other than because you can. Realization #2: Eat Your Own Dog Food If you actually use the products you create and sell, then you can't use because it's something that helps your business regardless of how slow or quickly it sells. The programming term "eating your own dog food" means that if you use the thing you sell every day, then you'll transform it to a piece of crap into something that's useful. To make our tool useful, we iterated. I created a simple version of our tool, and had Lance login sight unseen and show me how he was using it, and where he got stuck, to see his thought process. This is called hallway testing. Because of "dog-fooding", we added SSL support for our Paper Template, Member Genius, and Video Player plugins this month, and made them all compatible with WordPress caching plugins, because we needed those things in place for our launch. This past couple of weeks, we launched our new version of Backup Creator (3.0) and had an army of affiliates make us a bunch of sales, without us using our list at all. We gave away 100% commissions, and the point wasn't to make money but to recruit some new affiliates and build a list of buyers. Realization #3: Treat Your Business Like a Real Business We created the minimum viable product (version 1.0) and the launch deadline pushed us into gear and got our priorities in order. Get that first version out there, and market the hell out of it. Don't make any rash moves like offering discounts or lifetime access which shouldn't be on your radar for a long time until you can "run the numbers." Price your offers where there's buying resistance. Don't give into the mob. You might just need better marketing. We need to do a little better with the positioning on Website Remote to compete against free, inferior, and generally worse "similar" products (not necessarily competitors). Realization #4: Follow the "Four Daily Tasks" in Order to Get Everything Done Four Daily Tasks means you should complete four business-related tasks, each in one sitting (three 45 minute sessions and one 10 minute session). Every day, complete the four tasks that get you closer to making more money.