057: 10-7-4: The Best “Mind-Hack” to Generate Unlimited Ideas and Master Your Content Creation

One of the best ways to make money online is to create content that solves problems but a lot of us struggle with writer's block. The answer to that "blank page" is to have a system. https://www.youtube.com/watch?v=bXBSyziCmMA Don't be afraid that using a system or a template will result in something that is bland and not unique. It's quite the opposite. The best thing about using a system is that you get the thing DONE. Three Elements of A System The system component-you can think of it as your approach, the actual "1-2-3" of getting words on paper. For example, if you're creating a 400-word article, don't say 400! That sounds huge. Instead, break it down into: Title, Intro, 3 points, Summary, and a Call to Action. Now, what if each of these sections was 50 words? Sounds a lot better, right? You can make things even easier by turning everything into a question. This is a really easy way to do it. Act like you're having a conversation with someone about your subject and think what they would ask about your subject. The answers become your text. Example: What are the 3 things I need to have when playing the guitar? Instead of your title being "Guitar Basics", it becomes, "How Do I Play the Guitar Quickly?" Another Approach is "So What?" This is really helpful in a sales letter. If you notice you have a weak headline and bullet points, pretend someone is saying to you "So what?" You are forced to answer back with something compelling and exciting and emotional. Now, you have script that will hold your buyer's attention! Keep in mind that with sales letters (and with books), you are going to lose someone every 10 minutes. So, for every 10 minutes of reading, you need to have something really exciting and compelling to keep them engaged. Make your buyer say "I don't know", with your email headlines. This is the most effective approach for email marketing. We want to present a question that arouses curiosity. Ex: Don't do a headline like "Simple Guitar Playing." Instead, your headline should be "Are you missing out on these 3 simple guitar tricks?" Then, your buyer is saying, "I don't know. Am I? Let me click over to this link and see". Type out sentences that are only 7 words in length. It sounds silly, but it forces you to keep your language simple. Outside of academia, you don't want to use complicated language and long sentences. It turns internet readers off. Think of keywords if you're really stuck. If you are still really stuck, think in terms of keywords. Have one keyword for each of your 3 bullet points. For example, if you're writing about webinars, your keywords are: "title, date, and time." Then, your first bullet point is on "I create a compelling title for my webinar", the 2nd bullet point is, "The date is more important than you might think because of your demographic" and the 3rd point would be, "Consider your customers' time zones carefully when you're scheduling." Time Management: Give Yourself a Time Frame You really need to do this. If you give yourself unlimited time, the odds are you will sit in front of that blank page for 5 hours with no results. At one point, Robert spoke out 100 articles in one day. How?!!? If you try to think of 100 subjects that your busine...