054: How to Sell on Webinars

Webinars are the best use of your time and the best way to make money. You've probably wondered out of all the things that you do, can you outsource some of that? Can you just be the creative person and do the few things that make the most amount of money? When we're talking about webinars, we're not talking about a Google HangOut or a YouTube video or a Periscope broadcast or anything "fancy." We're just talking about showing what's on your screen and saying what you're going to say in just 1 hour. It's that simple! https://www.youtube.com/watch?v=GZKI_MQsgiE What if you could turn whatever you're selling into a mini-launch event for a week? You could say, "On this Wednesday I am going to open the doors to my new course." Or, it could be your service, such as a package for consulting services on how to run your own business (i.e. set up sales funnels, etc.). You can put the description of your product/service that you're selling on your sales page. That's great if people read the entire thing but many of them won't and for some people, it can just be sort of dry and boring and they won't read it or at the least finish it. What can you do to compress all the different things about your product (or service) that you want to get across to people? You could make a video which makes it a little more entertaining to your audience. But, what if instead you take the points you were going to make in your sales letter and your video and make it into a one-hour live show, at a specific time and date. There's no showing of your face involved. Instead, you are showing the screen. It could be a web browser, a piece of software or a PowerPoint presentation. If you have a one hour webinar it takes you exactly one hour to create that and you make sales through that webinar. If you were going to make a 1-hr video that wasn't live, how many days would that actually take you? You'd probably be tempted to start adding a bunch of 'fancy' elements like graphics and music. There'd end up probably being too much scope creep in that and you would drive yourself crazy. Just get it on the calendar, show up and get it done and knock it out. Pitch Webinars You want to run a webinar when you have something for sale. That's the most important part. We don't want to run a webinar "just because." "Just because" includes teaching a big concept. For example, if you teach a one hour course on InfusionSoft and give them all these business ideas, you've created 2 situations: Either they're going to be confused about what to do with all the information with no way to apply it and/or they're going to go to your competitor to actually buy it because YOU didn't give them the option to buy right now. If someone wants to buy something, you want to give them the chance right then and there. What if you've got the idea but have not actually created the course yet? Then, in the sales letter you want to list all the things you're GOING to have and just put a future date of availability on it. That allows you to still sell it and then deliver it at a later date. To see what a sales letter looks like, go to WebinarCrusher.com. This is a way to also present to your webinar attendees that since everyone is starting it together at a set date, that you're "all in it together" and everyone's particip...