052: Three Activities That Don’t Make Money vs. Three Activities That Make Money

At one of the earliest internet marketing events Robert ever attended, he went to one of the Q&A panels. Usually, in these panels, people will have these really vague, generalized questions and in turn the speakers will have really "big", generalized responses, answers that don't really give any specific, overly helpful answers. During one of these, an attendee asked "Where can I get graphics made?" https://www.youtube.com/watch?v=Uge8qhQysqw Join Graphic Dashboard to Claim Your Training, Templates, Affiliate Banner Ads & More Most speakers will answer with something like, "You can go to any one of these 10 sites", which isn't very helpful. At this particular one, a speaker, Ross Goldberg said: "You need to get graphics made. Is anyone in the audience a freelance graphics designer? Okay, during the break, go talk to each other. " Sometimes it really can be that easy. Ever since that moment, every time Robert listens to a podcast or reads a blog post, he looks for that one solution, pursues it and gleans from it what he needs instead of going down the learning "rabbit hole." He's heard a lot of struggling marketers talk about how much they've spent on "X" amount of courses over the last X amount of years. He thinks to himself, out of the 30 or 40 courses you bought, what was the best one? What did it teach you exactly that you implemented? Often, Robert talks about "The 4 Daily Tasks", the principle of taking 4 tasks a day at 3 tasks for 45 minutes each and 1 "gimme" task at 15 minutes. Why The Time Limits? Because no one actually puts in a 40-hr week. Even if you are paid on that basis, you still do things like: take long lunches, wait for the coffee to start, wait for the computer to boot up, talk to your coworker, etc. There's no point in committing to 8 hour days. What works better are focused spurts of productivity, actually putting something in place, actually implementing something that can bring you money. Checking your email, retweeting, Facebook posting, etc. should not count as one of your tasks. Sometimes, exceptions can be made if those activities can be proven to bring you traffic. So, what about grouping off of these activities together that are distractions and have it be the 15 minute task? It's all about the activities that you do. Since we're talking about activities that do or don't result in bringing you money, we're going to look at some of these today. A "7-Ways" Type of Book vs. A "7-Steps" Type of Book Unconscious incompetence: you don't know what you don't know. For example, you know what a sales letter is but you don't know any of the elements of one, such as how to add graphics, do code, build a webpage, write good copy with compelling bullet points, etc. Conscious incompetence: you realize that there are holes in your knowledge. You know what a sales letter is and you know all the elements to make a good one but you don't really know how to develop or implement them successfully. Conscious competence: you understand all the aspects and how to fix them. At this stage you might even understand some advanced aspects. Unconscious competence: now you're just the maestro. You just "know" how to do something without really thinking about it. You couldn't really tell someone how to do it because it's so easy for you and it's a smooth process. You don't even think about the steps anymore.