049: Continuity Membership Sites (How to Get That $97/Month Passive Income Site Off the Ground and Making Money)

https://www.youtube.com/watch?v=w5zNx1LxoKQ Like the Robert Plank Show on Facebook Having a membership site is the best option for recurring revenue on your products. Say that you have something for sale, usually a course, and you want to know how to get the best "bang for your buck" on monetizing that product. Join Our Webinar Crusher Program Today You could write a report or an e-book but there's a few problems with that. A Kindle book might only get you revenues of 99 cents each copy sold. A regular book might sell for $10 but after publishing and other costs, you will only net approximately a $1 on each copy. If you're lucky, you will make that wonderful $10K but ONLY ONCE and in the meantime, you had to wait for 2 years of making no money on it and the information could be ‘dated' by the time of release. Besides, who wants to read a book on how to get a podcast or book published or how to get site traffic, etc.? People want answers NOW. Wouldn't it be more helpful if you showed someone on video how to do it? If you record a series of videos on how to solve someone's problem, it's easy to justify charging $100-$1000 for that course that will bring them from start to finish. A Quick Intro on Membership Sites A membership site is where someone can become a member of yours for free or for payment... For example, Facebook, Twitter, and Ebay are all membership sites. Why? Because you sign up once and you have access to that site forever for as often as you want/need. Netflix is also a membership site. This is one that you pay for. You can have this membership site that can be free, or someone pays one time for access, or they can pay multiple times. It doesn't make sense to randomly sell your video/video series all over the internet. It's a lot easier to manage your video content when you put it on to a membership site. Membership Sites and Payment Options "I want to have a membership site but I just don't know what I can sell for $100 a month over and over again" is where a lot of people get stuck. It's not necessarily about someone paying you month after month into infinity. Let's do a quick exercise: take a piece of paper and write $997. If you sold a $997 package on real estate, what would that contain? The # of pages and the # of hours of video is just clutter. What you're really talking about is the VALUE of what you're giving them. What is their end result that is going to justify the $997 program price? For example, show them how to get their realtor's license, how to flip a property, how to buy and rent a property/become a landlord, etc. Then you put it into video format so they can go at their own pace. You can do additional valuable things like offer them milestone assignments, provide them with your "swipe file", provide them with checklists and templates, ship them a printed manual via Lulu (www.lulu.com) and/or give them access to next 6 monthly group calls. Then, figure out how many of these $997 packages you would have to sell per month to meet your income goals. If you wanted to make $10K per month, that would be 10 sales or 1 every 3 days. Here's where the fun comes in. If you take that $1000 course and split it into (4) $250 payments or (8) $...