Episode 04, Lisa Baskett :: Grace Under Pressure

My guest today is Lisa Baskett; she is a veteran digital designer with over 17 years of crafting experiences for a wide variety of clients — from one person business ventures to big brand enterprise organizations.Currently, she specializes in the less visible side of UX design — research and strategy. Lisa's personal mantra is that "good design must first be functional and useful, regardless of the aesthetic."She describes herself as empathic, impatient, pedantic, dedicated and curious, but t...