What is User Research with Simon Scott

In our latest episode of the Make Things Better podcast, we caught up with User Researcher Simon Scott.    We delved into how User Research has changed, how and if a business should use User Research, learning psychology as a User Researcher, dealing with difficulties in User Research and much, much more.    Simon was an awesome guest, full of experience, wisdom and knowledge and this podcast is a great place to start for anyone entering into the world of User Research or just keen to hear an update on how Simon is getting on.   Timestamps:   0:00 - Intro  6:20- How has User Research changed over the last 20 years? 7:37- How does a business know if they should conduct User Research?  9:42- How to conduct User Research   12:41 - Creating the right environment in User Research   15:30- Learning psychology as a User Researcher  17:53 - What if someone is unwilling to open up when answering?  20:46 - Dealing with sensitive topics as a User Researcher   22:40 - Avoiding bias as a User Research    Instagram - https://www.instagram.com/hive_sheff/  Twitter- https://twitter.com/HiveIT_uk  LinkedIn - https://www.linkedin.com/company/hive...  Website - www.hiveit.co.uk   Thanks for watching and we hope you have an awesome rest of your day!