#FlashbackFriday: Rory Sutherland - Alchemy
London Real - En podkast av Brian Rose
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✅ #BrianForMayor 👉 https://BrianForMayor.London 💖 MAKE 2021 YOUR BEST YEAR EVER: https://londonreal.tv/2021/ 2021 SUMMIT TICKETS: https://londonreal.tv/summit/ NEW MASTERCLASS EACH WEEK: http://londonreal.tv/masterclass-yt LATEST EPISODE: https://londonreal.link/latest Rory Sutherland is the Vice Chairman of Ogilvy in the UK where has co-founded a behavioural science practice. He works with a consulting practice of psychology graduates who look for “unseen opportunities” in consumer behaviour – tiny contextual changes which can have enormous effects on the decisions people make. Rory is a regular contributor to The Spectator, Market Leader and Impact, and has published two books: The Wiki Man, and Alchemy, The surprising Power of Ideas which don’t make Sense.