Why choose GIS as an industry?

Mapping has never been more relevant in industry as it becomes more accessible. Spatial products are used by the majority of the world's companies in some form, whether that be simple address checking, analysis or highly sophisticated applications. So why did the people at NGIS join the industry and which parts do they enjoy? Nick Chai, Dion Fleming, Richard Bentley join Adam Mullett on Location Matters to discuss their feelings towards the industry.