Building Systems Around Member Experiences to Retain Loyalty

Member loyalty isn’t what it used to be. Once upon a time, loyalty was the product of proximity, or due to a family or friend recommendation. But loyalty has changed. It’s gone from loyalty to a provider, to loyalty to an experience. On this episode of Leaders in Lending, we sit down with Rick Jarrar. Rick is the Chief Lending Officer at Kemba Financial Credit Union, and our conversation was all about: How to gain and retain member loyaltyThe evolution of the branch from transactional to advisory servicesThe surge in BNPL payments and its impactThe applications of cryptocurrencyTo hear more from Leaders in Lending, check us out on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for Leaders in Lending on your favorite podcast player.